Right out of the gate, let’s not dance around it. Assassin’s Creed Shadows Sales is the hot topic in gaming circles right now. People want numbers. They want comparisons. They want to know if Ubisoft pulled it off again, or if fatigue has finally started to weigh down the franchise. And honestly, that’s what this…
People keep asking me is squid games based on a true story. Short answer? Kind of no, kind of yes, which I know sounds like a cop-out. But listen. In my experience, the “Squid Game real story” question is really people asking if this wild show was inspired by true events, real debt, real survival…
When people ask me what I’ve been doing for the last decade, I say “working with ai in game development,” and then I pause to see if they think I mean Skynet or just teaching NPCs to stop headbutting walls. It’s mostly the second thing. In my experience, the real fun sits between simple tricks…
So You Want People To Care About Your Indie Game. Cute. I’ve been doing this for a while. Over a decade of launches that went great, launches that faceplanted, and a few weird wins that still make no sense. So let’s talk about the thing everybody asks me for: an indie game marketing strategy. Yes,…
